Facebook clone in Chinese ?

here's an interesting site that i ran across today ...
Facebook clone in Chinese ?

http://www.xiaonei.com/


The URL "Xiao Nei" literally means within campus, or within the school - which was how Facebook was started as - a network for people within a campus and now being extended to regions and work places ... and the design looks similar too -

or maybe this is a Facebook product (i don't think so ... ) ?

here's a screen shot :



and here's a screen shot from Facebook



what are your thoughts ?

tech.